Course curriculum

  1. 1

    • Lesson 1: An Overview (AKA YOUTUBE IS DIFFERENT THAN FACEBOOK - DO NOT SKIP THIS)

    • Lesson 2: How The Google "Machine" Works - And An Overview Of Crazy Targeting

    • Lesson 3: Watch This Before You Even Consider Going On Camera

    • Lesson 4: The Framework For Getting Leads (Use this if you sell anything over $30)

    • Lesson 5: The Irresistible Offer Ad Framework For High-Ticket Phone Funnels

    • Lesson 6: The Low Ticket Ad Framework.Learn more Preview Save

    • Lesson 7: NO EXCUSES: How ANYONE Can Make A Cool Video ...Even If You're Not On Camera
  2. 2

    • Lesson 1: Setting Up Your Ad Account For Youtube And Getting FREE MONEY!

    • Lesson 2: Connecting Your YouTube Account To Your Ad Account

    • Lesson 3: Setting Up Your Opt-In Conversions Using Google Tag Manager

    • Lesson 4: Setting Up A Purchase Conversion Using Google Tag Manager

    • Lesson 5: Creating Your Target Audiences Part 1

    • Lesson 6: Actually Building The Audiences

    • Lesson 7: Creating Your Campaign Template For "Cost Per Action" Ads

    • Lesson 8: Launching Your First Campaign

    • Lesson 9: Launching Your Keyword-Specific Campaigns

    • Lesson 10: Layering in Topics

    • Lesson 11: Creating A separate Campaign For Each Audience
  3. 3

    • Lesson 1: Catching A Mistake And Fixing It

    • Lesson 2: Setting Up Your Reporting In Google AdsLearn more Preview Save

    • Lesson 3: Finding Your Winning Audiences

    • Lesson 4: A Simple Way To Diagnose "Losing" Campaigns

    • Lesson 5: Testing An Alternative Bidding Strategy (For When Ads Don't Run At All)

    • Lesson 6: Scaling The Winners

    • Lesson 7: Automated Ad Management