Course curriculum

  1. 1

    • Video 1: An Overview (AKA YOUTUBE IS DIFFERENT THAN FACEBOOK – DO NOT SKIP THIS)

    • Video 2: How The Google “Machine” Works – And An Overview Of Crazy Targeting

    • Video 3 – Watch This Before You Even Consider Going On Camera

    • Video 4 – The Framework For Getting Leads (Use this if you sell anything over $30)

    • Video 5 – The Irresistible Offer Ad Framework For High-Ticket Phone Funnels

    • Video 6 – The Low Ticket Ad Framework.

    • Video 7 – NO EXCUSES: How ANYONE Can Make A Cool Video …Even If You’re Not On Camera
  2. 2

    • Video 1 – Setting Up Your Ad Account For Youtube And Getting FREE MONEY!

    • Video 2 – Connecting Your YouTube Account To Your Ad Account

    • Video 3 – Setting Up Your Opt-In Conversions Using Google Tag Manager

    • Video 4 – Setting Up A Purchase Conversion Using Google Tag Manager

    • Video 5 – Creating Your Target Audiences

    • Video 6 – Actually Building The Audiences

    • Video 7 – Creating Your Campaign Template For “Cost Per Action” Ads

    • Video 8 – Launching Your First Campaign

    • Video 9 – Launching Your Keyword-Specific Campaigns

    • Video 10 – Layering in Topics

    • Video 11 – Creating A separate Campaign For Each Audience
  3. 3

    • Video 1 – Catching A Mistake And Fixing It

    • Video 2 – Setting Up Your Reporting In Google Ads

    • Video 3 – Finding Your Winning Audiences

    • Video 4 – A Simple Way To Diagnose “Losing” Campaigns

    • Video 5 – Testing An Alternative Bidding Strategy (For When Ads Don’t Run At All)

    • Video 6 – Scaling The Winners

    • Video 7 – Automated Ad Management
  4. 4

    • Intro For High Ticket

    • Intro For Startups

    • Intro For Info Influencers

    • Intro For Info Marketers
  5. 5

    • Start Here - Everything Depends On This

    • June Call - Stuff That's Working

    • Frank Kern Branding Content Templates

    • Harnessing The Power Of Human Nature Through Stories

    • Dominating Their Interest

    • Beginning The Bond

    • Cementing The Bond

    • My Secret Story Weapon

    • Seven Ways To Sell ANYTHING

    • The Super Simple Pitch Formula - Example Included

    • The Educational Pitch Formula - This is My GO-TO Method to Sell ANYTHING.

    • The News Story Sales Angle - Endless Opportunity

    • Intro To The Three Post System

    • The Magic Of Being Fully Connected

    • The Roadmap To Connection

    • Connection Post Scripting And Frameworks

    • How-To Posts

    • The Branding Vortex

    • The Ultimate Leverage Part 1

    • The Ultimate Leverage Part 2

    • The Power of Engagement

    • Boosting Facebook Engagement

    • Did The Ultimate Leverage Experiment Work?

    • Overview and Offer Posts

    • Connection Posts

    • How To Posts

    • Intro and Audiences

    • Finding the Pillar Post

    • Creating the Ad

    • Seeing it in Action

    • Indoctrination 1 – Big Picture And Building Your Invisible List

    • Indoctrination 2 – Sequential Journey Part 1

    • Indoctrination 3 – The Results Of A Sequential Campaign

    • Indoctrination 4 – Creating A Sequential Campaign

    • Video 1 – Intro

    • Setting Up The Ad Itself

    • Wrapping Up

    • The Aftermath

    • Scaling The Aftermath

    • After Scaling

    • International Scaling

    • Finding And Scaling New Audiences

    • Scaling With CBO Part 1

    • Pruning And Scaling The Newer Audiences

    • The TRIPLE-SCALE!

    • Video 1 – The Overview

    • February 1st Call - Challenge Funnels

    • March 1st Call – Ultimate Influencer Training

    • April Call – Challenge Funnel

    • How to use HUMAN NATURE and STORIES to sell anything

    • How To Use "Mind Reading" Interest Stories To Captivate Your Ideal Audience

    • Demonstration Stories At Work - Using The Framework

    • How To Turn Any Story Or Pitch Into Written Content Just By Talking Into Your Phone

    • How To Create Desire Through Demonstration Stories
  6. 6

    • May Call – The Youtubes

    • July Call

    • September Call

    • Video 2 – The Ad Copy And Image

    • Video 3 – The Lead Form Made Easy

    • Video 4 – AdSets Made Easy

    • Video 4.2 – Turning on the other ads

    • Call One
  7. 7

    • Call Two

    • Call Three

    • Call Four

    • August Ads Challenge Day 1

    • August Ads Challenge Day 2

    • August Ads Challenge Day 3

    • August Ads Challenge Day 4
  8. 8

    • GET MONEY MONDAY - EVERY MONDAY AT 10AM PST/1PM EST