Course curriculum

  1. 1

    • How To Get What You Want

    • Harnessing Human Nature

    • Interest Story Overview And Examples

    • Interest Story Scripting

    • Wrapping Up & What To Do Next
  2. 2

    • Demonstration Story Overview

    • The Simple Foundations of A Demonstration Story

    • The Demonstration Story Framework

    • Creating Your First Demonstration Story The Easy Way
  3. 3

    • The Direct Offer (Watch This First)

    • Offers And Direct Pitch

    • Pitch Example

    • The Educational Story Framework: Educational Offer

    • Educational Offer Example

    • The News Story Angle
  4. 4

    • A Strange Introduction

    • The Three Act Sales System

    • The Entire Marketing Universe Simplified

    • Sales Process Overview & Deep Dive Of Lead Generation Page

    • Campaign Transplants
  5. 5

    • How to Make this Easy

    • The Minimum Viable Process And When To Use A Video Or A Sales Letter

    • How To Turn A Transformation Story Into A Long Form Sales Letter

    • RARE BONUS: Wildly Successful Story Ads By A Guy Nobody’s Ever Heard Of

    • Your Mission
  6. 6

    • Follow Up

    • Deadline Sequence Made Simple

    • Deadline Sequence With Bonus Stack
  7. 7

    • Overview & Blueprint

    • The Guidebook

    • Setting Up A Cold Campaign
  8. 8

    • Super Simple Scaling Intro

    • Scaling Part 1

    • Scaling Part 2

    • Becoming The One

    • Scaling Part 3
  9. 9

    • Quick Look At The Results - What Worked

    • Quick Look At What Did Not Work

    • Turning Off The Losers

    • Scaling With Caution

    • Creating A Dynamic Ad Campaign
  10. 10

    • Website Transplants
  11. 11

    • Automation Templates
  12. 12

    • Advanced Scaling System