Course curriculum

  1. 1

    • Welcome!
  2. 2

    • Watch This First!

    • Video 2: The Six Phases Of Transformation

    • Video 3: VISION

    • Video 4: Planning (This is a big one)

    • Video 5: Big Picture Overview Of Consulting

    • Video 6: Big Picture Overview Of Group Coaching

    • Video 7: Big Picture Overview Of Masterminds

    • Video 8: Big Picture - Finite Content Delivery

    • Video 9: Fee Plus Royalty Overview

    • Video 10: Professional Services Overview

    • Week 1 Call: Class 2
  3. 3

    • Deep Dive 1: Consulting

    • Deep Dive 2: Group Coaching

    • Deep Dive 3 Finite Content Delivery

    • STOP! (HAMMER TIME) Content Creation

    • Deep Dive 4: Masterminds

    • Deep Dive 5: Professional Services

    • Deep Dive 6: Fee Plus Royalty

    • The Five Year Time Machine

    • Enter The Boss Lady (How To Scale)

    • This Week's Call (It Worked!)
  4. 4

    • High Level Fellowship Call 1

    • Week 3 Call!

    • Week 2 Call Class 2

    • Week 3 Class 2

    • Week 4 Class 2
  5. 5

    • Video 1: Campaign Overview

    • Video 2: Your Toolset

    • Video 3: Building Your Low Hanging Fruit Page

    • Video 4: Infusionsoft tags in under 5 minutes

    • Video 5: Integrating Your Site With Infusionsoft

    • Video 6: Building Your MID-LEVEL Campaign

    • Video 7: How To Do A Mid-Level VSL (TEMPLATE!)

    • Video 8: How To Use ScreenFlow To Record Your VSL

    • Video 9: How To Make Your VSL Auto-Play

    • Video 10: How To Make Your Application Page

    • Video 11: How To Build Your Mid-Level VSL
  6. 6

    • Hard Core Psychographics Part 1: The Big Idea

    • Hard Core Psychographics Part 2: Positioning

    • Official Video 1: A Slightly Misleading Video

    • Official Video 2: Starting Your Cold Campaign

    • Official Video 3: Editing Your Opt In Page

    • Official Video 4: Content And Indoctrination

    • Official Video 5: Your Indoctrination Video Pages

    • Framework Video 1: Low Hanging Fruit

    • Framework Video 2: Mid Level Campaign

    • Framework Video 3: The Cold Campaign

    • Week 4 Q&A Call For Class 1
  7. 7

    • IMPORTANT READ THIS FIRST

    • Video 1: Low Hanging Fruit Buildout A

    • Video 2: Automating The Cool Stuff

    • Video 2b: After They Respond

    • Video 3: Mid Level Buildout Part 1

    • Video 4: Midlevel Buildout Part 2

    • Video 5: Slight CHANGE to the Cold Campaign

    • Video 6: Cold Campaign Click Sequence V1

    • Video 6b: Cold Campaign V2 Click Sequence

    • Video 7: Cold Campaign V3 Click Sequence

    • Video 8: Cold Campaign Follow Up Sequence

    • Week 5 Call
  8. 8

    • Video 1: Introduction

    • Video 2: The Seven Step Strategy

    • Video 3: Creating A Business Page

    • Video 4: Setting Up Your Ads Manager

    • Video 5: Epic Content Part 1

    • Video 6: Epic Content Part 2 (Video Ads!)

    • Video 7: Epic Content 3 - The 6 Step Checklist

    • Video 8: Custom Audiences (And Tracking Pixels)

    • Video 9: Target Audiences Part 1

    • Video 10: Target Audiences Part 2

    • Video 11: The Like Campaign

    • Video 12: Post Boosts

    • Video 13: Bidding And Optimizing

    • Video 14: Video Ads Framework

    • Video 15: Creating Video Ad Campaigns
  9. 9

    • Watch Me First!! (There are 15 more videos :-)

    • Demonstration Of Power Close Part 1: Vetting

    • Demonstration Of Power Close Part 2: Elicitation

    • Demonstration Of Power Part 3: Closing
  10. 10

    • Webinars And Group Sales: The Pig Picture Overview

    • Part 1: Indoctrination

    • Part 2: Indoctrination Video 1 Director's Cut

    • Part 3: Indoctrination Video Template #1

    • Part 4: Indoctrination Video 2 Worksheet

    • Part 5: Indoctrination Video 2 Template

    • The Webinar: Confirmation

    • The Webinar: The Difference

    • The Webinar: The Story (Or Bond)

    • The Webinar: The Payoff

    • The Webinar: Transition To Offer

    • The Webinar: The Ultimate Offer Structure
  11. 11

    • Offer 1: Takeaway To Interview

    • Offer 2: The Discovery Day

    • Bonus: My Actual Discovery Day Pitch