Course curriculum

  1. 1

    • 1. Frank Opening

    • 2. The Big Idea: Supports Campaigns as a whole.

    • 3. Value Systems (after the big Idea)

    • 4. Closes and Stacks

    • 5. Closes and Stacks 2

    • 6. Closes and Stacks 3

    • 7. Case Study 1

    • 8. Case Study 2
  2. 2

    • 1. Paid Advertising

    • 2. Paid Advertising Cont.

    • 3. Andy Jenkins

    • 4. Any Jenkins (after Q&A)

    • 5. Switches

    • 6. Fifteen Ways to Sell

    • 7. Stuff That Works

    • 8. Big Promise

    • 9. Frank Presentation

    • 10. Case Studes